A rental fleet that had to sell itself in two languages, on a phone, in under a minute.
The challenge
KSSK delivers rental cars to your door across the Klang Valley. Renting a car is a comparison purchase: most people check three or four operators on the same four things - price, seats, transmission, and whether it can reach them. Anything that hides those four costs a booking.
The site also had to carry the whole transaction, not just the shopfront. Browse the fleet, compare, book, pay, verify, then manage the booking afterwards - eleven screens, each one needed in English and Bahasa Malaysia, for a fleet whose prices and terms differ per vehicle.
The approach
We built it as a design system first and a website second. One token layer - colour, type, spacing, radii, elevation and motion - is the single source of truth, and no template is allowed to inline a value. That is what keeps twenty vehicle pages and eleven screens reading as one company rather than eleven.
Every vehicle is a record rather than a layout: rate by day, week and month, seats, transmission, fuel, luggage, engine and category. The card, the comparison and the detail page all read the same fields, so a price is changed once and is right everywhere.
English and Bahasa Malaysia are both first-class, down to each vehicle’s four selling points and its own Malay search title and description. Nothing is a translation layer bolted on at the end.
Two-day minimum, free delivery within 5 km and quoted beyond it - stated on the booking widget itself rather than buried in a terms page nobody opens before deciding.
A vehicle still waiting on photography shows a labelled placeholder instead of a broken frame, so the fleet can grow in public without the site looking unfinished.
The result
languages carried on every screen, en-MY and ms-MY
vehicles in four categories, each one a structured record
screens, fleet to booking management, on one token set