We started Draft Studio because good businesses kept buying bad branding.
A small team of strategists, designers and media buyers. No account layer, no hand-offs, no theatre.
Draft Studio started with a pattern we kept seeing: a capable business with a real product, held back by branding that made it look smaller than it was.
So we built the studio around the missing step. Before anything is designed, we work out what the business is actually selling, to whom, and why anyone should switch.
Everything downstream - the identity, the site, the feed, the ad spend - is just that answer, expressed well.
A capable business that reads smaller than it is.
The positioning work that belongs before any design.
Identity, site, feed and spend, all saying one thing.
Four things we will not trade.
Say the hard thing early
If the brief is wrong, you hear it in week one, not in the final presentation.
Taste is not decoration
Restraint is a business decision. Clutter makes buyers hesitate.
Own the number
We agree what success looks like before we start, then report against it.
Leave it editable
Every deliverable is handed over in a form your team can actually use.
Why clients stay past the first project.
The person in the pitch is the person doing the work. There is no junior handover.
Quoted up front. If scope changes, you approve it before we spend an hour on it.
Source files, ad accounts, domains, logins. All yours, from day one.
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